Two days ago, Twice and Blackpink both had comebacks on the same day: Twice's "This is for" and Blackpink's "뛰어(JUMP)" (links go to the videos, so as not to spam your feed with two embedded videos).
Blackpink's song is a 1-song single, per YG's strategy of keeping Blinks starved for new music from Blackpink, while Twice's song is part of a 14-song album, keeping with JYP's strategy of giving Once as much music as they could possibly want from Twice. I prefer the JYP strategy — at first I was a bigger fan of Blackpink than of Twice, but eventually I got tired of waiting for new songs from Blackpink.
Two interesting things I noticed:
- Twice Jeongyeon has had difficulty meeting the ridiculous weight standards imposed on K-pop idols (i.e. still not fat by any measure), so in recent comebacks Twice's stylists have started dressing everyone but Jeongyeon in midriff-baring tops. I don't know if this was done at the company's request or at Jeongyeon's, but they did it again this time.
- Blackpink's song actually includes the English lyric "Are you not entertained?"